If you’re a startup, entrepreneur or small business and decided to buy a stock logo design instead of having one custom made then you might be daunted by the variety and choice of stock logo designs available.
Here’s several top tips on how to choose a stock logo design for your business
1.Rights & exclusivity with stock logo designs
Many sites offer cheap logo designs and after you’ve sieved through their whole selection and chosen one you like, you might find that you may not be the only one using that logo.
Many stock sites sell their logo designs again and again. In fact you may not even be the first to buy it. This defeats the purpose of investing in a logo design.
When buying a stock logo make sure the rights and exclusivity of the logo design meet your needs of usage as a business.
2. Messaging in stock logo designs
When looking through a stock logo site you might be wowed by the selection of cool looking designs and it’s very easy to pick one that looks cool but doesn’t match your business theme. It’s wise to be strict with yourself and look at logo designs that suit your business.
This doesn’t mean that you can’t be different, it just means that you need to make that logo design work for your business. This might mean editing it.
3.Editing stock logo designs
Even if you buy a cheap stock logo design you’ll still need to edit the logo design in order to get your brand name on the logo design. This will entail chasing up the designer who made it or going somewhere else altogether to find another designer to edit it.
Check out your options before you buy it.
Quite often, stock logo designers try to really narrow down on a subject or industry to make the logo design specific to a buyer. This makes it more sales-worthy but might not make it any better of a logo for a business brand. Brand logos need to stand out and show some originality so it’s a good idea to shop for a logo design via the mood they create rather then a design specific to your industry.
This means that a logo for a flower company might work just a swell for an accountant with a little bit of tweaking because it provides the right mood and tone that you need for your brand.
5. Professional Stock Logo Designs
Some stock logo sites sell all sorts of junk logos made unprofessionally. To ensure you get a professionally designed logo you can buy one from us here at concept logos. All of our logo designs are of the highest quality, using professional graphic design and branding techniques. We offer editing packs along with the logo designs so you can have it professionally edited staright away and all of our logos represent brands and not just businesses, that’s why we never sell the same logo design twice.
If you buy the wrong stock logo it will look like you bought a stock logo to your customers but if you choose carefully, it’ll look like you had a professional custom design it.